A smartwatch priced significantly lower than Apple’s popular model and a supermarket ketchup have been recognized among the top products of 2025.
The consumer organization Which? conducted thorough testing on over 2,000 products to determine their quality and value. The organization has now unveiled its selection of the top 50 products of the year, praised for their exceptional features. Some were deemed the best in their category, while others were commended for their innovation and affordability.
Leading the list is the Amazfit Bip 6 smartwatch, known for its budget-friendly price tag of under £63 in certain places, making it just a fraction of the cost of Apple’s cheapest version but offering similar quality. Which? lauded this exercise-tracking and GPS-enabled smartwatch as a “game-changer,” awarding it a perfect five-star rating for ease of use and screen performance. The review stated, “It deserves attention and appreciation as the Bip 6 showcases premium quality at an affordable price, setting a benchmark for other brands.”
Ranked third on the list is Asda’s Classic Tomato Ketchup, praised for its rich tomato flavor with a balanced sweetness that does not taste artificial. Despite costing around 70% less per 100g compared to the popular Heinz ketchup, it scored equally well in taste tests.
Just above Asda’s affordable ketchup, in second place, is Skoda’s Elroq electric car, priced at over £30,000, making it the most expensive product in the top 50 list. Which? described the SUV as cost-effective to operate and purchase compared to its competitors, emphasizing its high-quality design and performance.
Another budget-friendly product that performed impressively against pricier alternatives is Aldi’s Magnum Premium Washing Up Liquid, securing the tenth spot in the annual top 50 ranking. Priced at 95p for a 500ml bottle, the discount supermarket’s product received a commendable overall score of 73%, outdoing its major competitor Fairy Original, which scored 72%.
The remainder of the top 50 features a diverse range of products, including electrical appliances, cutting-edge technology, bedding, strollers, and power tools.
Harry Rose, the editor of Which? Magazine, remarked, “In 2025, the standout products were those that truly enhanced the home environment. Whether it’s an affordable TV that elevates movie nights, a stylish record player that enhances music enjoyment, or a pizza oven that brings restaurant-level cooking to homes, these winners not only deliver exceptional performance but also cater to the increasing demand for quality, convenience, and enjoyment in products.”
Top 10 Products from Which?
1. Amazfit Bip 6 smartwatch
2. New Skoda Elroq car
3. Asda Classic Tomato Ketchup
4. TCL 55C7K-UK TV
5. Google Pixel 9a mobile phone
6. Beko Pro AeroPerfect BBIE12401AMP built-in oven
7. Shark NZ780UKT vacuum cleaner
8. RSPB Skylark Binoculars 8×42
9. Microsoft Surface Laptop, Copilot+ PC, 13-inch (2025)
10. Aldi Magnum Premium Washing Up Liquid
