Renowned toy inventor, Burt Meyer, known for creating iconic children’s toys like Rock ’Em Sock ’Em Robots, Lite-Brite, and MouseTrap, has passed away at the age of 99. Meyer, a pioneer in the toy industry, left a lasting impact on postwar childhoods with his innovative designs that blended engineering precision with imaginative play.
Lite-Brite, one of Meyer’s most famous creations developed in 1966, defied engineering norms of the time with its backlit box and black paper templates that allowed children to create illuminated artworks. This toy became a global sensation, earning a spot in Time magazine’s list of the greatest toys and the US National Toy Hall of Fame.
Another standout creation by Meyer was Rock ’Em Sock ’Em Robots, born out of a revamped concept after an initial boxing idea was discarded due to safety concerns. The toy, featuring comical spring-loaded head-popping robots, became an instant classic and has even inspired plans for a Hollywood adaptation.
Throughout his career at Marvin Glass & Associates and later at his own firm, Meyer/Glass Design, Meyer continued to churn out best-selling toys like Gooey Louie and the Pretty Pretty Princess board game. His dedication to innovation and playfulness resonated with generations of children.
Born in 1926, Meyer’s passion for toy design stemmed from his early days as a US Navy aircraft mechanic. Even in retirement, he remained active, building and flying small airplanes near Chicago. Meyer’s commitment to precision in both flight and toy design defined his successful career and enduring legacy.
Embracing his role as a toy industry luminary, Meyer fondly recalled the joy of sharing his creations with others. His personalized license plate, TOYKING, reflected his deep connection to the world of play. Meyer’s impact on the toy industry and countless childhoods will be remembered for years to come.
