Scrapping traditional over-the-air television services could trigger a strong negative reaction from voters, comparable to the backlash seen when the Winter Fuel Payment was at risk, according to a recent poll. The survey revealed that 75% of voters would perceive the discontinuation of terrestrial TV as a form of betrayal. Additionally, over half of respondents indicated that a political party’s stance on safeguarding terrestrial TV would influence their voting decision, as the existing broadcast licenses for free-to-air terrestrial TV are set to expire in the early 2030s.
The Broadcast 2040+ campaign, backed by organizations like the Digital Poverty Alliance (DPA) and the Rural Services Network, is advocating for a hybrid approach to future TV and radio services. They are urging the government to ensure ongoing universal access to terrestrial TV alongside internet streaming to prevent anyone from being left behind.
A massive survey involving more than 25,000 individuals across 100 constituencies, conducted by the campaign group, highlighted that 75% of the public considers terrestrial TV as a fundamental service that should be protected in the long run. The importance of fairness in television service was rated equally with other critical benefits like winter fuel payments and disability benefits.
Interestingly, even among individuals who use internet streaming for TV, the majority still perceive terrestrial TV as a vital component of public support that should be preserved. The survey indicated that opposition to scrapping terrestrial TV is particularly strong among rural voters, parents, people with disabilities, and those with lower incomes.
The campaign group cautioned that eliminating terrestrial TV could potentially boost Reform’s electoral gains, especially leading up to the 2026 elections in Scotland and Wales. Stakeholders voiced concerns, emphasizing the discontent that older viewers may express if Freeview services are terminated, requiring them to invest in expensive high-speed broadband connections to continue enjoying their favorite programs.
Political figures, including Labour MP Sarah Champion and Tory MP David Mundell, echoed the sentiment that terrestrial TV plays a crucial role in providing universal public service, especially for individuals who may not afford regular broadband connections. They emphasized the necessity for policymakers to listen to public sentiment and ensure the continuity of terrestrial TV services for the foreseeable future.
The Broadcast 2040+ campaign, supported by various organizations, is actively advocating for the preservation of terrestrial TV services, emphasizing the importance of ensuring no one is left behind in the evolving landscape of TV distribution. The Department for Digital, Culture, Media & Sport (DCMS) indicated their commitment to working with industry stakeholders to establish a sustainable approach to TV distribution, including making decisions on extending digital terrestrial television commitments until at least 2034.
