A unique blend of lawn bowling, beer, music, and summer evenings in Guelph is drawing attention. Despite challenges from a significant construction project affecting their downtown location, Brothers Brewing has found success by partnering with the Guelph Lawn Bowling Club for a beer garden experience.
The construction hindered the opening of Brothers Brewing’s summer patio, leading to a decline in foot traffic and sales. To combat this, the brewery established a beer garden at the Guelph Lawn Bowling Club, which has been mutually beneficial for both establishments.
Colton Proveau, co-owner of Brothers Brewing, expressed gratitude for the partnership with the club, citing a much-needed boost in sales during a time of hardship. The idea for the beer garden arose as a creative solution amidst the construction disruptions.
President of the lawn bowling club, Blake Skinner, highlighted the added fun and influx of new participants brought by the beer garden. The scenic location by the river has created a unique and enjoyable space for patrons.
Regular patrons like Mathew and Jenna Holdom have embraced the new beer garden, transitioning from brewery enthusiasts to lawn bowling aficionados. Their support signifies a positive outlook for the continued success of this partnership in the face of ongoing construction challenges.
Emily Gibson, a long-time lawn bowling enthusiast, praised the enhanced atmosphere brought by the beer garden, attracting a diverse crowd and rejuvenating interest in the sport. The increased turnout and younger audience bode well for the future sustainability of lawn bowling in the community.
Overall, the beer garden initiative at the Guelph Lawn Bowling Club not only offers a refreshing escape from downtown construction but also introduces a new demographic to the traditional sport, ensuring its longevity and vibrancy.
