A remarkable sugar sculpture resembling London’s famous Tower Bridge has been unveiled, showcasing intricate details such as windows, doors, and suspension rods. Crafted by artist Michelle Wibowo, this masterpiece stands at nearly two-and-a-half feet tall and took over 150 hours to complete.
Commissioned by Kellogg’s for their ‘Reductive Art Exhibition – a story of salt and sugar,’ the sculpture is part of the company’s initiative to reduce salt and sugar content in its cereals by 18% and 23% respectively over the past decade. Wibowo expressed excitement about creating this piece for the exhibition, which features works entirely made of salt and sugar.
The exhibition, set to open in London and Paris on September 8th and 9th at gallery@oxo, will offer a unique experience with a collection of sugar and salt sculptures, sketches, and animations. Renowned artists like Quentin Devine, Gala Bell, Bashir Sultani, and Tim Simpson have contributed to this creative showcase.
Kellogg’s spokesperson emphasized the brand’s commitment to promoting healthier breakfast choices by reducing salt and sugar levels without compromising taste. The company aims to provide consumers with products that align with their preferences for a balanced breakfast.
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