As the highly anticipated Prime Day sales approach, shoppers are advised to be cautious to avoid falling victim to cyber scams. Cybercriminals often take advantage of major shopping events like Prime Day to deceive individuals through fake promotions, phishing emails, and fraudulent websites. Security experts have raised concerns about the potential risks associated with Prime Day, as scammers thrive in high-pressure shopping environments.
Recent findings by Check Point’s security team revealed a significant increase in new Amazon-related web domains created globally, with a total of 6,843 domains registered between December 2025 and last month. Particularly alarming was the surge in April, with 1,446 new domains established in a single month. This timing is worrisome because it allows attackers to “age” malicious domains, making them appear legitimate and harder to detect before Prime Day.
While most Amazon-themed domains are safe, Check Point identified that approximately one in every 11 new domains was either malicious or suspicious. Scams during Prime Day are successful because they closely mimic authentic shopping experiences, including familiar branding, convincing checkout pages, delivery notifications, and last-minute urgency, according to Check Point.
To stay safe during Prime Day shopping, consumers are advised to take simple precautions. It is crucial to thoroughly inspect website addresses before entering any personal information, as scammers often create counterfeit pages resembling Amazon’s legitimate site. Additionally, shoppers should refrain from clicking on links from unsolicited emails, text messages, or social media posts and instead manually enter Amazon’s website address.
Other red flags to watch for include unrealistically cheap deals, refund claims, or urgent expiration alerts, as these tactics are commonly used to pressure individuals into hasty decisions. Fake notifications about suspended Prime accounts are another common scam tactic, and consumers should verify such information directly through Amazon’s official site.
By following these safety measures, shoppers can enjoy Prime Day without falling prey to scammers. Prime Day is scheduled to take place from June 23 to June 26, with Express.co.uk providing coverage of the event’s top deals and promotions.
