With the upcoming 2026 FIFA World Cup drawing near, EE is slashing prices on smart TVs by hundreds of pounds to help soccer enthusiasts upgrade their viewing experience before the first match. In preparation for the tournament starting on June 11, the telecommunications company is also providing football fans with the opportunity to win tickets to a Home Nations game.
Customers who buy any television from the EE website by the end of the World Cup on July 19 will automatically be entered into a prize draw for a chance to win two tickets to a Home Nations football match in the UK. Winners will have the option to choose from 10 pairs of tickets for a game involving England, Scotland, Wales, or Northern Ireland, scheduled between September and December.
It is essential to highlight that the tickets are not for this year’s World Cup but rather for matches later in the year. Alongside the chance to secure complimentary match tickets, shoppers can also benefit from discounts of up to £500 on TVs from major brands like Samsung, Sony, LG, and Hisense.
Among the top savings are on premium models such as the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV, priced at £1,999 down from £2,499. This model offers exceptional 4K image quality, a massive 75” screen, and customers can receive up to 20% Cashback from Samsung on this purchase.
For those seeking more budget-friendly options, the Hisense A7QTUK QLED AI Smart TV is available starting from £309, promising lifelike visuals with QLED Colour technology and enhanced image quality through AI 4K Upscaler technology.
EE’s Summer of Sport promotion allows football fans the chance to win tickets to an England, Wales, Scotland, or Northern Ireland game between September and December 2026. To participate, customers simply need to purchase any smart TV on the EE website by July 19, many of which are discounted by up to £500.
Additionally, the sale features Samsung’s Crystal UHD U8020F 4K Smart TV from £229, delivering enhanced 4K visuals and vibrant audio with the brand’s Crystal Processor technology. This TV ensures optimal picture quality in 4K UHD resolution, providing a clear and smooth viewing experience for sports enthusiasts with Samsung’s Motion Xcelerator feature.
One of the TVs eligible for the Home Nations tickets giveaway is the 55” Toshiba UV2F LED 4K Ultra HD Smart TV priced at £249. This TV boasts stunning detail with 4K Ultra HD and Dolby Vision, accompanied by immersive multidimensional sound powered by Dolby Atmos and a 20W speaker output.
In a bid to rival EE’s offer, Sky is currently running a promotion where both models of their Glass smart TVs are discounted by 20%. The Sky Glass Air is now priced at £4.50 per month, reduced from £6, while the premium Sky Glass Gen 2 is available for £11, down from £14.
Meanwhile, Amazon has rebranded their Fire TV range to Amazon Ember, introducing the Ember Artline model that mimics framed artwork and is currently discounted by up to £270.
For consumers contemplating which TV to purchase for EE’s Home Nations tickets competition, the Hisense A7QTUK model has received high praise on the brand’s website, holding a 4.7-star rating from almost 300 reviews. Customers have highlighted the exceptional picture quality, sound performance, and ease of setup of this TV, making it a popular choice among buyers.
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