The prevalence of scams is increasing, leading to significant financial losses daily in the UK. Cybercriminals are employing diverse strategies to deceive individuals into divulging sensitive information. EE has unveiled an enhanced Scam Guard service to counter these attacks more effectively, now accessible to all EE pay-monthly mobile users for a monthly fee of £2.
While the additional cost may seem burdensome, EE assures subscribers of significantly enhanced protection. Since its launch in 2024, Scam Guard has thwarted 169 million scam and spam attempts, with the upgraded version expected to double this figure within the next year.
The core of the new Scam Guard is AI Triple-Lock Protection, consisting of three digital security features powered by Norton’s Genie AI engine. These features include Safe Email, offering proactive scam shielding for email accounts round the clock, Safe SMS, which utilizes advanced AI to identify complex scams in text messages for real-time protection, and Safe Web, leveraging AI to block malicious websites during online activities.
The upgraded Scam Guard also introduces Scam Assistant, enabling customers to upload screenshots of suspicious content for immediate evaluation. Additionally, Social Media Monitoring and Dark Web Monitoring are included to track potential threats across customers’ online presence and issue prompt alerts for necessary actions.
Malcolm Cubitt, Director of Product, Mobile, EE, emphasized the importance of adapting to combat evolving fraud threats, highlighting EE’s commitment to safeguarding customers through innovative solutions like the enhanced Scam Guard service.
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