In recent months, as concerns grew over the delayed opening of the Gordie Howe International Bridge, the privately-owned Ambassador Bridge across the Detroit River intensified its efforts to retain trucking companies. Lak Shoan, the director of policy at the Ontario Trucking Association, revealed that they had received reports from some members about the Ambassador Bridge’s proactive approach starting in the spring. Several Canadian trucking companies contacted by CBC Windsor either declined to comment on any dealings with the Ambassador Bridge regarding toll rates or did not respond.
A U.S. trucking union official, JT Barrett, instructed members in a now-deleted post not to use the new publicly-owned Gordie Howe bridge, citing a substantial monthly toll savings under a current contract with the Ambassador Bridge. The toll rates and revenue played a crucial role in the prolonged political saga surrounding the opening of the $6.4 billion bridge, entirely funded by the Canadian government. The agreement to open the bridge includes a provision allowing the U.S. government to prevent toll reductions below the average of similar regional crossings.
The Moroun family, owners of the Ambassador Bridge since 1979, increased their political activities before former President Donald Trump’s attempt to block the new bridge opening. Despite the delays and political tensions, the Gordie Howe bridge finally opened on July 27, following the U.S. government’s request to postpone the initial June opening.
Allegations have surfaced accusing Trump of attempting to favor the Morouns by obstructing the opening of the new bridge. While representatives for the Ambassador Bridge did not respond to queries, their website indicates the availability of a cost-effective toll program for certain trucking companies. The Ontario Trucking Association views the competition between the bridges positively, as it could lead to lower toll expenses for trucking firms.
JT Barrett outlined financial details of the exclusive toll agreement between FCA Transport and the Ambassador Bridge in a Facebook post. Despite attempts to reach Barrett for comment, Stellantis, the parent company of FCA Transport, declined to confirm the exclusive contract status. Stellantis expressed optimism about leveraging the new bridge for seamless logistics across its North American operations.
The uncertainty surrounding the Gordie Howe bridge’s opening likely made the Ambassador Bridge’s offers attractive to trucking companies seeking stability amid economic unpredictability. Businesses in turbulent economic climates often seek certainty in cost management, making any cost-saving opportunities appealing for most owners.
