Cadbury has reduced the size of its Mini Eggs bags from 80g to 74g while keeping the price unchanged, causing dissatisfaction among customers. This practice, known as shrinkflation, involves decreasing product size while maintaining the price. Prices for Cadbury Mini Eggs vary depending on the retailer, with prices ranging from £1.74 at Asda to £2.36 on the Cadbury website.
Mondelez International, the owner of Cadbury, explained that the size reduction was necessitated by increased production costs. Higher costs for ingredients like cocoa and dairy, along with elevated energy and transport expenses, have led to the decision to slightly reduce the weight of Cadbury Mini Eggs bags to offset these challenges.
In response to concerns about product size reductions, a Nestle spokesperson emphasized that product ranges, sizes, and prices are determined by various factors such as manufacturing costs, ingredient expenses, and consumer preferences. The spokesperson highlighted that the 2025 Quality Street range offers competitive pricing and a variety of choices for consumers, with final prices set by individual retailers.
The issue of shrinking product sizes has also been observed in other brands, such as Quality Street, which reduced its weight from 600g to 550g. Concerns have been raised by experts and consumers regarding the trend of diminishing product sizes and whether it compromises value for customers.
