Lidl has introduced a new self-scanning feature on its loyalty app that can potentially reduce waiting times during checkout. Shoppers now have the option to scan items using their smartphones before making payments at the register. This feature was initially tested in a trial involving “friends and family” at four stores earlier this year and is anticipated to be rolled out next year.
The supermarket chain has applied for a trademark in Europe and the UK for “Lidl & Go,” specifically for digital payment and scan-and-shop systems within its stores. Shyam Unarket, the Customer Relations Director at Lidl GB, expressed that integrating payment functions into the Lidl Plus app signifies progress in their digital transformation. The goal is to invest in technologies that simplify the shopping experience and provide customers with more flexibility in their interactions with the brand.
In related news, Lidl has been recognized as the most economical supermarket by Which? for the second time in recent months, outperforming its competitor Aldi. A comparison of a shopping list containing 70 items revealed that the average cost at Lidl was £120.46 in October, or £120.38 for Lidl Plus members. In contrast, the same shopping list at Aldi averaged £121. Which? analysis shows that Aldi has been named the cheapest supermarket 22 times out of the last 24 months.
For Tesco customers, the total bill would have amounted to £134.89 last month, or £133.38 with a Clubcard, while Sainsbury’s shoppers would have paid £139.68, or £136.79 with a Nectar card. Which? also conducts price comparisons for a larger list of 187 items, excluding Aldi and Lidl due to their narrower product ranges compared to other supermarkets.
